Check Out This Gorgeous Corporate Identity

Golden tones, minimalistic design, and handmade patterns work together in elegant harmony.

Of course, branding goes way beyond just a logo or graphic element. It spans the entire continuum of customer contact – from the tone of voice with you which you answer the phone to product development to physical and digital environments. Having said that, however, a good logo and basic identity package are still critical.

Base is a branding consulting company based in Bogotá, Columbia, whose recently updated corporate brand does an excellent job of building a memorable, aesthetically pleasing graphic foundation.

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