Category Archives: Agency

  • Wrap your head around this punchy line of pillows.

      Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy rectangle over another. So how do you get noticed in a such a (pun alert) sleepy category? Solution: First,... Full Article

  • Content Marketing Pointers from Digital Summit Charlotte

    At Digital Summit Charlotte, I had the pleasure of attending a presentation by Shana Sullivan of Vertical Measures. As a project manager and trainer, Shana leads a range of digital-centric initiatives, as well as teaches her clients (and teams) how to be smarter marketers. The session was titled: “10 Critical Factors for Success in Content... Full Article

  • Learning and Inspiration at Digital Summit 2019

    Providing innovative brand solutions requires constant learning. At bg, we work to stay on top of consumer, technological, and other marketplace trends that define (and likewise, evolve) the B2B and B2C spaces. Part of this education comes in the form of attending speaker series and conferences – like the recent Digital Summit Charlotte. Over the... Full Article

  • Xerox® Revolution NeverTear™ Sales Kit Design

      Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTear™, needed a sales tool to communicate why this paper is the perfect solution to these needs. The piece had to be hands-on, easy for... Full Article

  • A new website for MANA and a give-back opportunity for us.

      Challenge: Since it was started 12 years ago, MANA has enabled mothers and communities across the Third World to treat children ages six months and older who have been diagnosed with severe acute malnutrition (SAM). But like a lot of non-profits, their online presence lacked both functionality and a clear call to action. Solution: Working closely with... Full Article

  • The Sweet Taste of Victory … and Beer

    Last night at the fifth annual Beer & Branding competition, Chris Cureton, a senior art director at our Charlotte branding agency, took home top honors in the design showcase portion of the event. Held annually in collaboration with NoDa Brewing Company and AIGA Charlotte, Beer & Branding is a unique two-part event where designers work with local home brewers to ideate,... Full Article

  • bg and Curtiss-Wright Win Gold in the 2018 ARC Awards

    The MerComm ARC Awards recognize and celebrate the best in annual report creation and design for companies around the world. For the past 30 years, the annual competition has set the standard for report design – garnering international participation and prestige. We have been named a 2018 recipient of a highest-ranking “Gold” award for our... Full Article

  • Want to know what your customers think about you? Then ask them.

    For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching a new product or simply want to better understand existing brand attitudes, there are a lot of effective qualitative research tools... Full Article

  • Why Your Brand Needs a Good Tone of Voice

    The right brand voice can make all the difference in how people experience and feel about your business. It will enhance and reinforce your positioning in subtle yet critical ways. And it will help close the gap between the kind of company you say you are and how your customers and employees talk about you.... Full Article

  • We won three International ARC Awards!

      Our Charlotte marketing agency was recently notified that we won three ARC awards for annual report design. The Crawford & Company 2016 Annual Report and the Curtiss-Wright 2016 Annual Report both received Gold, while the MAA 2016 Annual Report won Honors. When designed well and presented in the right format, annual reports are a great way to present... Full Article

  • London Calling …

    This week a few lucky members of our Charlotte marketing agency’s retail practice group will be attending one of the world’s largest retail trade fairs across the pond in London – the Retail Design Expo. This exciting European show is chock full of the latest and greatest from some of the world’s biggest retail designers, retail marketers, and visual merchandisers. Check... Full Article

  • Girl Meets Addy. Leaves Feeling Ambivalent.

    Like any first date I strategically planned my outfit, did my hair just right, and promised myself only two drinks. I then arrived at The Big Chill (fashionably late, of course) and surveyed the area…oh look the bar! After deciding to not check my coat in case a quick retreat was needed, I quickly found... Full Article

  • A Salute to Nostalgia – Millennial Style

    It was just announced that Nickelodeon will be creating a channel called The Splat – strictly for “old” 90s cartoons. (That sound you hear is Millennials everywhere rejoicing at the thought of watching shows like Hey Arnold! and Aaahh!!! Real Monsters again.) Nickelodeon’s not the first to bring back classics. Recently, ABC Family launched the pilot for the Muppets TV show,... Full Article

  • The Most Incredible Kitchen Showroom in The World

    Or at least in Atlanta. Our Charlotte marketing agency recently had the opportunity to do a series of marketplace audits for the kitchen remodel purchase journey, and to see how things are done on the higher end, we traveled down to the ATL to visit the Southeast’s only location of Pirch, a premier provider of kitchen and... Full Article