Category Archives: Agency

  • Art Director / Senior Designer Open Position

    We are looking for an innovative art director / senior designer that can concept, lead, and design at a high creative level. Here’s the scoop: The Agency Combining the intimacy of a boutique agency with the experience and resources of a larger firm, birdsong gregory provides innovative, award-winning creative solutions to a diverse range of... Full Article

  • The Pros and Cons of Logo Loyalty

    A good logo is perhaps one of the most distinctive tools in brand recognition. We can all recognize a brand, what they do or sell, and have an emotional reaction when we see their logo. But what about a bad logo? And by bad, I mean different. People react to change in various ways, so... Full Article

  • A Windy City Covered in Green

    As a newbie to the trade show world, I was thoroughly impressed with my first experience at ProMat 2019, one of North America’s largest expos for manufacturing and supply chain professionals. From the moment I arrived in Chicago, stepped off the plane and into a 45-minute Uber to the heart of the city, and all... Full Article

  • ProMat 2019 – Where my Girls at?

    Last week, I was fortunate enough to attend ProMat 2019 in Chicago. With over 45,000 attendees (and growing), ProMat is one of the the leading supply chain and logistics trade show in North America. While I could go on at great lengths about all of the next-generation robotics, AI, and other manufacturing and material handling... Full Article

  • My Top Takeaways from ProMat 2019

    As the agency partner for MHI, the organization that puts on two of North American’s premier supply chain trade shows, the birdsong gregory team recently spent some time in Chicago walking the floor and immersing ourselves in the world of supply chain professionals at ProMat 2019. Before we entered McCormick Place, we knew that managing... Full Article

  • WOWing an Industry

    It was only day one of ProMat 2019, arguably the leading trade show for manufacturing and supply chain professionals in North America, and it just broke its own record for first day attendance with over 45,000 attendees. Something was clearly drawing folks to fill Chicago’s gargantuan McCormick Place Convention Center – the largest convention center... Full Article

  • ADDYs in the House!

    We had a great time at the Charlotte AAAwards (formerly known as – and still called by everyone who attends – the ADDYs). Our crew enjoyed mingling with Charlotte’s creative class on top of a historic brick building near Panther’s Stadium with a gorgeous panoramic view of the skyline. It’s nice to be recognized for... Full Article

  • Wrap your head around this punchy line of pillows.

      Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy rectangle over another. So how do you get noticed in a such a (pun alert) sleepy category? Solution: First,... Full Article

  • Content Marketing Pointers from Digital Summit Charlotte

    At Digital Summit Charlotte, I had the pleasure of attending a presentation by Shana Sullivan of Vertical Measures. As a project manager and trainer, Shana leads a range of digital-centric initiatives, as well as teaches her clients (and teams) how to be smarter marketers. The session was titled: “10 Critical Factors for Success in Content... Full Article

  • Learning and Inspiration at Digital Summit 2019

    Providing innovative brand solutions requires constant learning. At bg, we work to stay on top of consumer, technological, and other marketplace trends that define (and likewise, evolve) the B2B and B2C spaces. Part of this education comes in the form of attending speaker series and conferences – like the recent Digital Summit Charlotte. Over the... Full Article

  • Xerox® Revolution NeverTear™ Sales Kit Design

      Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTear™, needed a sales tool to communicate why this paper is the perfect solution to these needs. The piece had to be hands-on, easy for... Full Article

  • A new website for MANA and a give-back opportunity for us.

      Challenge: Since it was started 12 years ago, MANA has enabled mothers and communities across the Third World to treat children ages six months and older who have been diagnosed with severe acute malnutrition (SAM). But like a lot of non-profits, their online presence lacked both functionality and a clear call to action. Solution: Working closely with... Full Article

  • The Sweet Taste of Victory … and Beer

    Last night at the fifth annual Beer & Branding competition, Chris Cureton, a senior art director at our Charlotte branding agency, took home top honors in the design showcase portion of the event. Held annually in collaboration with NoDa Brewing Company and AIGA Charlotte, Beer & Branding is a unique two-part event where designers work with local home brewers to ideate,... Full Article

  • bg and Curtiss-Wright Win Gold in the 2018 ARC Awards

    The MerComm ARC Awards recognize and celebrate the best in annual report creation and design for companies around the world. For the past 30 years, the annual competition has set the standard for report design – garnering international participation and prestige. We have been named a 2018 recipient of a highest-ranking “Gold” award for our... Full Article