Category Archives: Insights

  • Take the Guesswork out of the Conversion Funnel

    A/B testing can become an afterthought when launch deadlines are looming. Even though A/B testing can seem like a daunting task, some of the smallest changes can make the biggest difference in your conversion rates and help you avoid costly marketing mistakes. And when your budget is on the line…A/B becomes that much more important!... Full Article

  • The Power of a Strong Brand Narrative

    Robert Shiller, a Nobel laureate in economics and Sterling Professor of Economics at Yale, has for years urged his colleagues to consider how popular narratives influence booms, bubbles, recessions, and other economic events. In a discipline predicated on hard empirical data, his suggestion that economists need to broaden their inquiries in order to better understand how narratives affect... Full Article

  • The Pros and Cons of Logo Loyalty

    A good logo is perhaps one of the most distinctive tools in brand recognition. We can all recognize a brand, what they do or sell, and have an emotional reaction when we see their logo. But what about a bad logo? And by bad, I mean different. People react to change in various ways, so... Full Article

  • A B2B Brand Voice for People to People

    There is a common misconception in the world of marketing that all B2B purchases stem from rational, objective decisions based on firm empirical evidence like ROI. Of course, a prospect isn’t going to ink a long-term contract because it “feels right,” but a number of studies have shown that business decision makers are more likely to consider... Full Article

  • A Windy City Covered in Green

    As a newbie to the trade show world, I was thoroughly impressed with my first experience at ProMat 2019, one of North America’s largest expos for manufacturing and supply chain professionals. From the moment I arrived in Chicago, stepped off the plane and into a 45-minute Uber to the heart of the city, and all... Full Article

  • ProMat 2019 – Where my Girls at?

    Last week, I was fortunate enough to attend ProMat 2019 in Chicago. With over 45,000 attendees (and growing), ProMat is one of the the leading supply chain and logistics trade show in North America. While I could go on at great lengths about all of the next-generation robotics, AI, and other manufacturing and material handling... Full Article

  • My Top Takeaways from ProMat 2019

    As the agency partner for MHI, the organization that puts on two of North American’s premier supply chain trade shows, the birdsong gregory team recently spent some time in Chicago walking the floor and immersing ourselves in the world of supply chain professionals at ProMat 2019. Before we entered McCormick Place, we knew that managing... Full Article

  • WOWing an Industry

    It was only day one of ProMat 2019, arguably the leading trade show for manufacturing and supply chain professionals in North America, and it just broke its own record for first day attendance with over 45,000 attendees. Something was clearly drawing folks to fill Chicago’s gargantuan McCormick Place Convention Center – the largest convention center... Full Article

  • Geico and the Martin Agency Everlasting Love

    Wednesday is normally just any other day for most of us. It’s the middle of the workweek and usually pretty monotonous. That was until the Fall of 2013, when “hump day” took on a following that couldn’t be avoided in almost any office, and all thanks to Geico and The Martin Agency (poor Mike-Mike-Mike-Mike working in any office). The Martin Agency, a... Full Article

  • Building the Ultimate Client Database

    You’re planning a surprise birthday party. It’s time to invite your husband’s family and friends. What’s the first thing you do? Create a list… Who are you inviting? Where are they? How do you get in touch with them? You need to know, and most likely, need to know fast. These are the exact same... Full Article

  • 4 Content Marketing Resolutions for 2019

    They say more than half of all New Year’s resolutions fail, but that’s likely due to people setting unrealistic goals. If you want to lose weight or drink less in the coming year, you’re facing a myriad of deeply rooted psychological obstacles. Good luck with that. If you’ve resolved to build stronger relationships with your... Full Article

  • Wrap your head around this punchy line of pillows.

      Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy rectangle over another. So how do you get noticed in a such a (pun alert) sleepy category? Solution: First,... Full Article

  • Content Marketing Pointers from Digital Summit Charlotte

    At Digital Summit Charlotte, I had the pleasure of attending a presentation by Shana Sullivan of Vertical Measures. As a project manager and trainer, Shana leads a range of digital-centric initiatives, as well as teaches her clients (and teams) how to be smarter marketers. The session was titled: “10 Critical Factors for Success in Content... Full Article

  • Learning and Inspiration at Digital Summit 2019

    Providing innovative brand solutions requires constant learning. At bg, we work to stay on top of consumer, technological, and other marketplace trends that define (and likewise, evolve) the B2B and B2C spaces. Part of this education comes in the form of attending speaker series and conferences – like the recent Digital Summit Charlotte. Over the... Full Article