Leslie Kraemer

Principal & Creative Director

After graduating from Davidson College with a BA in psychology and then working at agencies in Charlotte and Toronto, Leslie decided to combine her two primary interests – human behavior and design – and launch birdsong gregory. 18 gratifying years later, her boutique agency has carved out a niche for itself using timeless humanistic principles to help clients connect with the person at the other end of their product or service.

When she’s not uncovering fundamental truths about a brand’s target audience or delivering integrated marketing platforms, she serves on the boards of a few local non-profits that focus on improving economic mobility for Charlotteans. She has lived and played in Plaza Midwood since before it was hip, and spends as much time as possible in the NC mountains with family and friends.

Talk to Us

We mean that. There’s no substitute for a meaningful conversation between our Charlotte branding agency and prospective clients. In a short 20 minute call, we can both figure out if we’re a mutually good fit. Whatever the outcome, though, we like a challenge, and we’re here to help.