You probably won’t find this device on the shelf anytime soon, but this fake invention definitely offers an amusing solution to cure one’s social media addiction. Coca-Cola wants you to put your phone down and get back into the real world so much they have created a ‘social media guard’ to help you curb your addiction. The soft drink giant has released a spoof video asking consumers to break their smartphone addictions by donning an Elizabethan-style dog collar. (At our Charlotte marketing agency, we have a soundproof “device drawer” where anyone needing to concentrate, brainstorm, or daydream can park their buzzing little nemesis and enjoy a few moments off the social grid.)