Challenge: Since it was started 12 years ago, MANA has enabled mothers and communities across the Third World to treat children ages six months and older who have been diagnosed with severe acute malnutrition (SAM). But like a lot of non-profits, their online presence lacked both functionality and a clear call to action.
Solution: Working closely with the founder of MANA to fully understand the organization’s mission and opportunity, birdsong gregory designed and built a new website that made it easy for visitors to donate both money and time. At the same time, a more relevant content strategy streamlined the MANA story and established a scalable platform for future updates.
Result: The feedback received on the new site has been overwhelmingly positive, with an increase in site visitors and online donations.