To make Bloom Guests happy (and ensure they stay that way), birdsong gregory planned, designed, and launched Bloom’s loyal shopper program, the Breeze card. After fine-tuning the details here in the Charlotte market, we rolled out the program in all Bloom locations. From high-touch customization to customer communication, the branding and marketing materials have achieved positive results. And to make shoppers feel special while building an affinity with the Bloom Brand, we designed a range of individualized offers, product info, and other useful information to be sent to program members on a timely basis.