AGDATA

Technology Company Branding

AGDATA works closely with the world’s biggest agrochemical and animal health manufacturers to help them understand who is buying their products and execute rebate programs that drive sales and influence customer behavior. To pursue new revenue streams, AGDATA needed a dynamic new brand platform.

Challenges

  • Given the complexity of what the Company does, it is hard to quickly communicate key brand attributes and benefits.
  • Historically, AGDATA has had a reactive inward facing technical mindset – not a proactive external-facing user mindset.
  • Young competitors with sophisticated technological capabilities pose an increasing threat to AGDATA’s market share.

insights

AGDATA is known as a data collection company – not a data enablement partner.

The consolidation of growers, retailers, manufacturers has made the industry much more competitive.

Smaller agrichemical companies need help understanding the benefits of a data-driven marketing approach.

strategy

Build an intuitive, extensible brand platform capable of unifying all existing brands while providing a framework to launch and support new products and services.

solution

The new brand position has created greater alignment and focus among internal teams, including sales, marketing, and product development. Externally, the new brand continues to foster greater awareness among emerging accounts and support AGDATA’s efforts to sell a more relevant, clearly defined offering to an expanding customer base.

services

  • Research
  • Brand Strategy & Positioning
  • Logo and Visual Brand Development
  • Persona Development
  • Marketing Tactics
  • Website Design & Development
  • Sales Presentation
  • Photography
  • Tone of Voice