Diversey Care

New Product Launch

As a global leader in cleaning, sanitation, and hygiene solutions, Sealed Air Diversey Care has a lot to offer its hospitality clients – with one big exception. So they asked us to create a brand platform for the kind of upscale hand soap and lotion brand you’d find in the washroom of fine hotels and restaurants.

Challenges

  • In an upscale hotel or restaurant, guests expect to find established brands like Molton Brown and L’Occitane in the washroom.
  • Although Sealed Air Diversey Care is the market leader in commerical dispensing systems, they aren’t known for luxury product or packaging design.
  • In order to streamline supply management, the hospitality industry needs a single washroom solution with universal appeal.

insights

The washroom soap and lotion market represents an approximately $1.5 billion global market opportunity.

Consumers prefer personal hygiene products that indulge all the senses – not just touch.

Sealed Air Diversey Care's customers want a cost effective way to achieve that designer washroom look.

strategy

Create a luxury-look personal hygiene brand with global appeal that blends seamlessly into any washroom environment.

solution

Working closely with Sealed Air’s international team, we refined design prototypes and crafted a multi-channel brand platform to support the launch and subsequent marketing campaign. Although the primary sales channel for the new upscale personal hygiene brand will be existing hospitality customers, we created a number of consumer-facing touchpoints so that Lapē could one day compete with consumer market leaders in the washroom soap and lotion category.

services

  • Brand Strategy
  • Brand Identity
  • Tone & Voice
  • Image Development
  • Website Design & Development
  • Brochures
  • Sales Presentation
  • Advertising