Three Gold Addy’s for the bg team: Bloom Trade Show Design, Resolute Forest Products Video Animation, and bg Holiday Card.

Chobani Greek Yogurt joins birdsong gregory as our newest shopper marketing client. In just a few short years Chobani has become America’s #1 yogurt and captured hearts and taste buds across the world.

birdsong gregory has been named by Radiator Specialty Company (RSC) as its shopper marketing agency of record for the GUNK® brand. We will be developing a suite of consumer and trade focused outreach.

Hub Magazine, the leading shopper marketing magazine, just announced its slate of 2011 Hub Prize winners and birdsong gregory won Gold for the materials we delivered to relaunch the Bloom Grocery banner.

While there are a lot of different ways to define it, at bg we define shopper marketing simply as an insights based approach to marketing. By this definition, an understanding of the audience is critical.

Evolve or become irrelevant – this is a mantra that is becoming more and more important as brands seek to reach and connect with consumers. Technology is changing how people find and interact with information.

The days of visualizing a clean and linear shopper path to purchase are gone. Not only has the path become dimensionalized, but the purchase itself has also shifted away from the traditional four walls of brick and mortar stores.

Google recently launched its mobile-payment platform Wallet with hopes of persuading consumers to trade in their credit cards and instead pay for purchases by smart phone.

Retro packaging is now in vogue. The big players in the marketplace are all digging through their archives to bring back designs from the past.