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About

As a boutique shopper marketing agency with regional, national, and global clients, we deliver tangible results – not theories or buzzwords.

Whether we’re developing retail activation strategies, planning a mobile marketing campaign, or designing an eye-stopping piece of packaging, inspiration can come from anywhere. But finding a team of veteran shopper marketers and branding experts who inspire one another every time they have a conversation about a client’s brand? That can be a challenge.

So we’re glad you found us. At birdsong gregory, our agile, tightly-integrated shopper marketing agency has all the talent you need to take full advantage of the rapidly evolving way people now shop.

From our offices in downtown Charlotte, we develop and execute creative brand strategy for a wide range of regional and national clients.

Curious about the results? Read on.

Buzz

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Holiday Promo Wins Gold Addy

We were please to win a Gold ADDY award for our holiday shopping survival kit. Check it out…

February 25
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Who’s just psyched about Just$ave?

We are! And we’re excited to have added Just$ave Grocery to our client roster. We love the grocery biz!

July 23
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bg celebrates 10 years

Celebrating a decade of great design.

It seems like just yesterday we opened our doors. Now, ten years later, birdsong gregory is still going strong.

February 22
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We’re stuck on tesa tape.

We are excited about our new partnership with tesa tape, one of the world’s leading manufacturers of self-adhesive tape solutions.

February 22
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We’re Crazy About Chobani!

Chobani Greek Yogurt joins birdsong gregory as our newest shopper marketing client. In just a few short years Chobani has become America’s #1 yogurt and captured hearts and taste buds across the world.

April 18
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Pure Gold at the 2012 ADDY Awards

Three Gold Addy’s for the bg team: Bloom Trade Show Design, Resolute Forest Products Video Animation, and bg Holiday Card.

April 17
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Welcome the GUNK Family of Brands

birdsong gregory has been named by Radiator Specialty Company (RSC) as its shopper marketing agency of record for the GUNK® brand. We will be developing a suite of consumer and trade focused outreach.

January 23
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Breaking: Gold Hub Prize Awarded to BG

Hub Magazine, the leading shopper marketing magazine, just announced its slate of 2011 Hub Prize winners and birdsong gregory won Gold for the materials we delivered to relaunch the Bloom Grocery banner.

September 28
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What is Shopper Marketing?

While there are a lot of different ways to define it, at bg we define shopper marketing simply as an insights based approach to marketing. By this definition, an understanding of the audience is critical.

August 29
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Work

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Just Save

Retail Brand Reinvention
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Joerns

B2B Branding
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Bloom Grocery

Retail Brand Repositioning and Development
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GUNK Auto Products

Advertising and Marketing Campaign
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Husqvarna

New Category and Product Launch
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Lowe’s Home Improvement

Associate Communications
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Resolute Forest Products

New Product Launch
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Food Lion

Private Branding Initiatives
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Bloom Grocery

Events Marketing and Design
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Sheffield & Sons Angus Beef

New Product Development
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Lowe’s Home Improvement

Brand Style Guide
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Bloom Grocery

Packaging and Environmental Graphics
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Food Lion

Corporate Brand Style Guide
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CroftGate Auto Care

Logo and Packaging Design
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Integra Employer Health

Branding and Corporate Collateral
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Hinkel Inc.

Branding
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Bloom Grocery

Digital Shopper Experience Initiatives

Manifesto

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Team

Leadership
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Leslie (birdsong) Kraemer

Creative Director & Principal

As the founder and creative force behind birdsong gregory, Leslie is responsible for guiding every aspect of our agency’s shopper marketing process. From breakthrough B2B ad campaigns to in-store segmentation strategy that grows basket size, she and her team of writers, strategists, and designers collaborate closely with clients (and each other) to invent new ways to connect with consumers.

She prefers a meritocracy of good ideas over the traditional vertical org chart, and she efficiently manages our creative team without being a tyrant. When she’s away from her desk, she enjoys the eclectic lifestyle of Charlotte’s Plaza Midwood neighborhood and time with family.

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Phillip Atchison

Senior Writer & Brand Strategist

With a BA in English and an MA in Cultural Anthropology, Phillip initially planned to pursue a Ph.D and become a professor. But he realized he liked writing incisive strategy briefs and award-winning headlines more than academic dissertations.

He also discovered that helping brands thrive and companies grow market share was a hell of a lot more exciting than researching the hermeneutical paradox foregrounded in Faulkner’s philosophy of time. Since then, he’s worked at big national agencies and mid-sized regional ones, but prefers the fast-paced idea-driven crucible of a boutique agency like birdsong gregory.

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Jessica Manner

Designer

Jessica hails from Spartanburg, SC and received a BFA in visual communication design from Winthrop University. Before joining our creative department, she created award-winning work for clients like the Bechtler Museum, Mellow Mushroom Pizza, and the Las Vegas Design Center (check out her work in Print Magazine’s 2011 Regional Design Annual).

When she’s away from her desk, she enjoys living at the lake and taking advantage of all the fun things you can do there – like boating, wakeboarding and watching wildlife from her dock.

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Landis Trainor

Account Executive

Before joining birdsong gregory’s client services team, Landis lived in the Big Apple for six years as an agent at a internationally known photography agency, which gives her an excellent perspective on how successful brand images are built. She works closely with our clients on every facet of a campaign and is adept at managing both schedule and budget while still being a pleasure to work with.

When she was in Manhattan, she spent her free time looking for delicious hole in the wall restaurants, running, and playing league soccer as an attacking mid-fielder, which comes in handy when negotiating with our vendors. Here in Charlotte, she has continued to do just that.

Culture

Contact

Careers

There are currently no open positions, but feel free to submit a portfolio for review here. Because of the large amount of inquiries, we are not able to personally respond to all emails.

Want to Hire Us?

Ready to take your brand to the next level?
Email our Creative Director, Leslie
.

Speaking Engagements

We love opportunities to share our knowledge about shopper marketing Send us an email if you have an event that could use our smarts.