Is your in-store experience confusing? Simplify, clarify, beautify.

learn more

Need to stand out from the crowd? Break through with something new.

learn more

Seeking a consistent brand experience? Define the core. Align the team.

learn more

birdsong gregory is a retail and B2B branding agency.

We begin every project by climbing inside the minds of your customers. Comprehensive, insights-based solutions that grow sales and build brand loyalty – that’s what sets us apart.

our clients

We provide a singular focus to a wide range of brands.

3 things about
our agency

  • Our job?
    To make yours easier.

    After all, from the perspective of our clients, what really matters is the size of their marketing ROI. Any agency can walk in and present good creative, but if you can’t sell that creative to internal stakeholders – or execute it across hundreds of locations and thousands of employees – then you’re not doing your job.

  • Shopper marketing. Simplified.

    Let’s face it. Whether you’re managing a B2B brand or a retail environment, the art of selling has never been more challenging. At the same time, your core objectives remain elemental: attract customers and drive revenue. As the world grows more complex, consumers are looking to you to simplify it. Which is what we do best.

  • We always walk
    a mile in their shoes.

    Before we can change behaviors or beliefs, we have to spend some time inside the minds you’re trying to reach. We believe the best way to validate a concept or gauge brand emotion is a 1:1 qualitative consumer interaction. And with your marketing dollars – and reputation – on the line, success is the only option.

our services

  • Research
    • Competitor and Marketplace Audits
    • Retail Environment Audits
    • 1 : 1 Customer Interactions
    • Key Stakeholder Interviews
    • Brand Equity Studies
    • Online Surveys
    • Validation Testing
    • Secondary Research
  • Strategy
    • Brand Strategy
    • Internal Alignment Workshops
    • Shopper Segmentation Plans
    • Integrated Marketing Plans
    • Content Marketing Plans
    • B2B Communication Plans
    • Media Plans & Media Buying
    • Planogram Design
  • Creative
    • Brand Development
    • Tone and Voice Development & Training
    • Corporate Communications
    • Environmental Design
    • Visual Merchandising
    • Packaging Design
    • Associate Engagement
    • In-store, In-home, and OOH Activation
    • Digital & Social Engagement
    • Competitor and Marketplace Audits
    • Retail Environment Audits
    • 1 : 1 Customer Interactions
    • Key Stakeholder Interviews
    • Brand Equity Studies
    • Online Surveys
    • Validation Testing
    • Secondary Research
    • Brand Strategy
    • Internal Alignment Workshops
    • Shopper Segmentation Plans
    • Integrated Marketing Plans
    • Content Marketing Plans
    • B2B Communication Plans
    • Media Plans & Media Buying
    • Planogram Design
    • Brand Development
    • Tone and Voice Development & Training
    • Corporate Communications
    • Environmental Design
    • Visual Merchandising
    • Packaging Design
    • Associate Engagement
    • In-store, In-home, and OOH Activation
    • Digital & Social Engagement